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Signal type

Related analysis group

Description

Spikes & drops

Detected using the Outliers analysis

Sudden increases or decreases in the metric.  For example, a lot of extra visits occurred on the product page of your website yesterday.

Breakouts

Outliers

Successive increases (called Prolonged Spikes) or successive decreases (Prolonged Drops) in metric.For example, chocolate sales going up the entire week before Valentine’s day is a prolonged spike.

Change in trend

Trend change

A trend line changes from up to down, or vice versa.  For example, PC sales were growing but then started to decline last month.

Change in volatility

Trend change

Volatility describes how much the value changes from one period to another.  For example, the share price becomes very volatile after news that the trade deal was cancelled.

Change in Total (one period to another)

Period comparison

Compares the total this week, month, quarter with another similar period - last week, month, this quarter last year.

New lost attributes

Period comparison

Significant attributes that entered or left the data this period.  For example, a customer that bought every month stopped buying this month.



Section Guide

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